The Real Deal

Friday, October 27, 2006

Transcript

Last week NBC announced a severe cost cutting plan it’s calling NBCU 2.0., including nearly 700 jobs eliminated and an end to most scripted television between 8 and 9 p.m. Which means more reality-TV and the reality of a smaller budget for NBC News. John Higgins, business editor of Broadcasting and Cable, talks with Bob about why advertisers and analysts are interested in NBC’s decision to brand a slump.

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