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(Sheer Images/flickr)
A new study suggests that merely seeing ads for smoking cessation products significantly increases smokers' chances of quitting - even if they never use the product. Alan Mathios, co-author of the study, explains that such ads may even be more effective than traditional anti-smoking campaigns.
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Comments [1]
I really liked this piece. Can you please do more pieces that involve scientifically analyzing something about the media and thereby imply something interesting about how policy should be?
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