This story takes on even more significance after Tuesday's release of an AP-Ipsos poll where they found that, "One in four adults read no books at all in the past year.... Of those who did read, women and older people were most avid, and religious works and popular fiction were the top choices."

Your Media Image has never been more important.

This story could have spoke about the new Mrs. Clinton "Invisible" ad. It's kind of dumb because she is running against a man, "this president", that is not running.

Also this story featured a Mitt Romney ad that's six months old. Looking at his new ad, "change", it's really smart. It's a change election.

One candidate seems to understand who his opponent will be and what the electorate has a thirst for and the other candidate is looking in the rear-view mirror and running the last election.

This is not an endorsement just a critic of the two newest ads from the most likely general election candidates.