Hidden Persuaders

Friday, August 29, 2008

Transcript

For years now, psychologists at universities across the country have been studying bias, and tests show that we're often unaware of our own hidden agenda. Professor Tony Greenwald describes the Implicit Association Test.

Comments [6]

judy rowe from michigan/ station WUOM

I would like to take the test. How do I find the link?

Sep. 09 2008 08:31 PM
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Rachel from Austin, TX

Interesting test! Even though the test I took showed that I had "no preference", I found myself having to think harder (or something) to avoid the stereotypes that I knew we were testing for. Very eye-opening!

Sep. 02 2008 04:50 PM
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Matt from Arlington, VA

conclusions that Brooke disagreed with, that is...

Aug. 31 2008 07:43 PM
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Matt from Arlington, VA

The test does not reveal anything at all! Matching words and images has absolutely no external validity. OTM should have done their due diligence before elevating a parlor game to the prominence of coverage on NPR. That due diligence would include familiarizing yourself with the statistical and methodological theories underlying experimental designs that Tony Greenwald purports to operate within. He does not operate within the methodological mainstream because he ignores the external validity of IAT. If Tony Greenwald did research that pointed to conclusions that Brooke she would have pounced on this shortcoming, so much for high expectations.

Aug. 31 2008 07:42 PM
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Khali from Philadelphia

"A Race for the Future"? Is that some kind of "hidden Persuader"?

Aug. 30 2008 09:26 PM
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Kate Katz Hull from NYC

The problem with the IAT test is that it ignores the ways profound effects of structural racism, history, and the facts of white privilege shape our images of race. Next time you invite someone like Mr. Greenwald to your show, invite someone like Beverly Tatum (author of "Why are All the Black Kids Sitting Together in the Cafeteria." ) Mr. Greenwald's test reduces the problem to individual attitudes rather than permitting an examination of the social, economic, and historical realities that shape the deep racism of our culture.

Aug. 30 2008 09:41 AM
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