Overstretched and short on recruits, the U.S. military has been going to great lengths to find out everything they can about potential enlistees. The only problem is most of these prospective soldiers are under 18 and, in many cases, are disclosing personal information without their (or their parents) knowledge. Mother Jones columnist David Goodman explains how the U.S. military is working behind the scenes to enlist the youth of America.
Related
Supported by
-
Phone Calls in the Age of the Text Message, A New Speech Law in Libya, and More
-
The U.S. 'Secret' War in Cambodia
-
More Misleading Unemployment Numbers Quoted By the Media
-
Obama's Historic Statement, the False Statistic on "Boomerang" Kids, and More
-
"Author" of 'Naked Came The Stranger' Dies
-
Reporting on Taboo Topics in Liberia
-
OTM Staff Picks, Volume 9
-
Revenge Porn's Latest Frontier
-
What's the Harm in Hate Speech?
-
When Freedom of the Press is Not a Priority
-
Phone Calls in the Age of the Text Message, A New Speech Law in Libya, and More
-
Comcast's Big Change
-
When Freedom of the Press is Not a Priority
-
The Future of the Phone
-
What's the Harm in Hate Speech?
-
Obama's Historic Statement, the False Statistic on "Boomerang" Kids, and More
-
Germany Publishes "Mein Kampf"
-
Reporting on Taboo Topics in Liberia
-
A New (Troubling) Speech Law in Libya
-
5 Ways To Spot a B.S. Political Headline in Under 10 Seconds
-
What's the Harm in Hate Speech?
-
The U.S. 'Secret' War in Cambodia
-
Comcast's Big Change
-
"Author" of 'Naked Came The Stranger' Dies
-
After Graceland
-
Why the Myth that Vaccines Cause Autism Survives
-
The Future of the Phone
-
When Freedom of the Press is Not a Priority
-
Reporting on Taboo Topics in Liberia
-
Germany Publishes "Mein Kampf"


Comments [12]
So what if the Army is or is not using tournements and or servers to see how well people play or can handle war zones. Also who cares even if they did help underwrite Halo 3....AND....OK let say they did.....Now what, I'm still waiting for the problem.
People have been using hidden agendas to recruit people into all sorts of things for hundreds of years. So let say that this is true on both accounts, why would this be any different.
Want to talk about problems, when the 1st generation PS2 consoles was released in Japan, it was picking upi Military frequencies, just because it is such a powerful system and it had to be recalled. Did we say the military gave us their freqency technology to MS, no we did not. If anything that would be more far more serious than some graphical and or recruitment issues.
Anyway I fail to see what this whole mess is about anyway.
That's the problem with this country, we have a tendency to focus on something so ludicrous such as this, instead of focusing on somehow getting more jobs that pay well.
In closing, this whole topic is idiotic and completely pointless.
I submitted a FOIA request to the Army by fax today requesting any documents which indicate involvement with Bungie or underwriting activities of HALO 3. I'll be happy to pass them along to OTM if / when I receive anything back.
The information concerning Halo is, in fact, incorrect. Here is what I have been able to learn from having contacted Bungie directly:
"The US Army did not provide Bungie with any graphics to be used in the Halo series of games.
The US Army did not provide Bungie with any funding for the development of the Halo series of games.
There are no links to any of the US Army's websites within the Halo series of games."
It does appear that Mr. Goodman did mistake "Microsoft’s Halo 3 competition that was a promotional vehicle for the Army that they sponsored on Xbox Live last year (which [Bungie] had no official involvement in)," with the actual development of the Halo games, as D. Ross suggested.
The second half of this story was interesting and a bit alarming. The Army data-mining children is certainly worth looking into. However, the bit about Halo seems very weak. The point made above about what "underwriting" means when we are talking about one of the most profitable entertainment media properties in recent history. It is not at all surprising that the Army supplied graphics for Halo. Ex-military personnel are frequently consulted by video game developers on specifics and while I don't have any facts on this, I imagine that the Army, like NASA, probably offers info and graphics (on weapons, vehicles, uniforms, etc.) considering it free publicity. This does not constitute 'underwriting' and I am curious as to what Goodman meant by that. Maybe there was more info in the MoJo piece? Haven't had a chance to check it out.
A good book for some background on the relationship between the military and the games industry is Ed Halter's "From Sun Tzu to Xbox."
I sent Bungie a link to this story. A snippet of what I've heard from them most recently: "[...] [Goodman] just has his facts (horribly) wrong..." I understand that they're working on a fact sheet with corrections. I've asked for a copy when it's complete.
Initial word from Bungie is that such a deal would never have been greenlit. (Greenlighted?) More as I can get it.
Goodman starts out by saying that the Army spends $24,500 per recruit, while colleges spend $2,000 per incoming student. He uses this to imply that the Army is really going all-out after unsuspecting students. But what we don't know is how many people the Army reaches out to, versus how many recruits actually sign up. It could simply be that the Army's efforts are so inefficient that it takes 10 times the expenditure to get someone in the door. For instance, how many colleges do you know that have stand alone offices coast-to-cost with full-time staff basically waiting for someone to come in the door? And while I remember "Be all that you can be," and have seen the "Army strong" ads, I haven't actually seen the University of Washington (for example) advertising for freshmen on cable TV recently.
Goodman's assertions, re the relationship between Microsoft/Bungie and the Army sound fishy to me, too. I know people at Bungie, and I have an e-mail in to them to ask them if it's true. If they tell me anything, I'll post something here.
It's nice to revisit Section 9528 of the NCLB law. Per Google, there are approx. 10,500 concerning required recruiter access to normally protected student info.
This section of the act should be repealed ASAP. It also supersedes the Selective Service Act, which is dormant, but still requires male registration via USPS.
Andrew - I came here specifically to ask about the source of Mr. Goodman's information about the US Army being the "primary underwriter" of Halo 3. Being an avid Bungie fan, I was reasonably sure I would have heard about this sooner. A cursory inspection of the Halo 3 manual reveals no references to the US Army and I am honestly not sure where to find "US Army provided graphics" in the game itself, as indicated by Mr. Goodman, which is terrible branding on their part if this is true.
It does seem very reasonable that he meant to say the US Army underwrote the first Halo 3 tournament on Xbox Live, including it's very own Army blade, no doubt replete with "US Army provided graphics." The Army even won an award for that particular marketing campaign! Perhaps Mr. Goodman simply forgot to mention the "tournament" part or glossed it over in favor of making a story more sensational and less factual.
All that said... I find it tremendously ironic the Army is involved with a game about a Navy super soldier who hangs out with Marines.
Some of the content with this story is a bit misleading. First, March2Success.com users aren't required to give truthful information when they sign up to use the free test prep.
Recruits need to meet a minimum score on the ASVAB in order to get into the military. The test prep material on March2Success.com can help them achieve that score.
For our high school graduates who can't pass the ASVAB, this free website may be their only study option.
Second, neither Mr. Goodman nor OTM mentioned that parents can request that the high school not give out personal information on their students to the military. I haven't read NCLB. Is this not an option? Was it only discussed and not enacted?
Lastly, a question: For those who can't afford to go to college, what else are they to do but go into the military?
Andrew - search for "Halo" and "US Army". It's a known fact that the US Army has been a staunch supporter of the game. In fact they even hosted the first ever Halo tournament. What I'm worried about is that people think this is a concern. The NFL underwrites games and in turn makes a killing off the money. This is just a very clever way of recruiting our next level of military personnel. The military has been a "dream" for many kids growing up. It has its consequences just like every other career. This article is just making a story out of it.
Mr. Goodman says that the "primary underwriter" for the videogame Halo 3 was the U. S. Army. What does he mean by that exactly?
Bungie, the company that created Halo 3, was owned by Microsoft when Halo 3 was released. The previous game Halo 2 sold over 8 million copies worldwide. The development cost for Halo 3 is estimated at $30 million dollars, with another $30 million dollars in marketing costs. Halo 3 had its own flavor of Mountain Dew, and was sold at 7-elevens when it was released, which really doesn't happen for video games. Microsoft didn't need a co-sponsored deal to afford to make Halo 3. Halo 3 is one of the most profitable products that Microsoft has made in the past decade.
So, I'd like to see a dollar figure. How much money was spent by the US military to "underwrite" Halo 3?
Nevermind the fact that Halo 3 can only be sold to people 17 or older, and that the military constantly advertises everywhere on TV.
Leave a Comment
Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.