Well, @Fred Clark to some extend I agree with that we have adopted to multi-tasking behavior but our brain has not changed or is not in need of multi-tasking. At same time there is a huge difference between the outcomes of reading a book while watching TV show and using electronic devices while driving. Many people think they are capable of multi-tasking so they think it is safe to use electronic devices while driving to be honest it is really not safe and it is very dangerous.

@Fred Clark -- Just because you feel a compulsion to multitask doesn't mean you're good at it. There's evidence that the people who think they're best at multitasking are actually very bad at it, e.g. http://www.ncbi.nlm.nih.gov/pubmed?term=Nass%2C%20Clifford%5BAuthor%5D%20AND%20Ophir%2C%20Eyal%5BAuthor%5D

About a year ago, near where I live, a two-year-old girl was killed while crossing the street in a crosswalk with her mother. The teenage driver was texting.

While unsuccessfully loading Dragon Speak onto my PC (don't have enough RAM), my grandnephew pointed out to my elder brother that his Blackberry had a free app that sent texts telling callers that you're driving and not to be bothered. Problem is it eats up your battery's charge.

We don't need to change consumer's minds. We need a technological solution to this psychological problem. Still, cars are the basic problem but in the meantime we could get phone-makers to make driving & phoning impossible!

The electronic age has adapted the human brain to need to multi-task. When reading, we're watching tv. When driving, there is a compulsion to do something at the same time to feed those neurons. It's compulsive. If you question this, just try to do only one thing at a time. Most people are checking their email while they're on the phone conducting a conversation and people have to be publicly reminded not to text while watching a movie in a theatre.