Brooke speaks to Justin Robert Young, who, along with Brian Brushwood, inspired their podcast fans to write a fake erotic e-book and improve its ranking in the iBook store by buying it and leaving 5-star reviews. The idea was to mock the success of Fifty shades of Grey and its sequels. The book reached #4, but then something funny happened - people not in on the joke started buying and positively reviewing the book.
Andrea True - More, More, More


Comments [16]
This was a game changer. A real piece of needed literature. <>
I thought this book was a great read, actually. I liked it a lot more than 50 Shades.
As a long time listener of NSFWShow, I listened to BriBri and Jurbs through conception of the idea to delivery and the explosive success it had. I thought it was an interesting social engineering experiment and work of art that speaks to the state of both e-market recommendation engines and the state of the sex-book market in the wake of 50 Shades. I heard it even spawned its own spoof novel and more than one attempt to ride the coat-tails of its current success. Not to mention an incredible crowd-sourced review on Amazon. Thanks for doing this quick piece and bringing even more attention to this form of social-engineered art. DIAF <> PIATC
What a great story! I thought this was a fantastic tribute to the original hoax, well done everyone!
It was great. Love this kind of stuff. I. Ought it and still recommend it to people that claim enjoyed the aweful writing displayed on th Fifty Shades series.
Thank you for covering this story.
BAK9
Hilarious! And I'm a huge fan of Fifty Shades.
The Diamond Club was an awesome parody of the erotica books at the top of the literature charts. It was amazing to see NPR cover the story. Thanks for the great interview, and I think the seventies "porn" music was a nice touch.
Brilliant. Just goes to show that sex sells no matter what format or quality. Plus it goes to show that most people do judge a book by it's cover.
Hilarious. Not just a great idea, but a commentary on our society. Shallow, sex-crazed, and lonely. Yeah, public education!
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Great interview with Justin. Thanks for covering this little piece of history in the storied career of the NSFW show. :) I'm still surprised it stayed in the Top 10 as long as it did.
Nice little bit. Except the music... unless it was meant invoke a sleazy movie from the seventies :)
Great idea and very funny! <>
I loved the prank and the fact that it was at #4 for so long. I have straight face recommended this book anytime I hear someone talking about E.L. James or the twilight fan fiction that started this silliness. Thank you for taking the time to showcase the prank and the book on NP freaking R. That's kind of like Gordon Ramsey telling one that their eggs were pretty good.
This was aimed at "punking" the iTunes top-ten list and "50 Shades", not necessarily the female readership. Feelings were hurt, mistakes were made, booklists were scammed.
I thought it a smart and witty parody.
Thank you Brooke and team.
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I loved this prank and thought it was very clever. It was pointed out to me by my friend Brock Sockman when I was working in New Hoboken recently and we listened to the NSFW show a lot. We listened to so much I went out and bought Blackwater as a result!
Those guys are amazing and inspire a childlike glee in their fans, which isn't a bad thing right? I just wise I had been part of it!
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So you made fun of the reading choice a bunch of middle-aged, unhappily married (or single mom) house fraus in the Midwest. Shooting fish in a barrel is so easy, isn't it?
Another pointless exercise! Well done.
Brooke, was it really that funny? Why is this on OTM? Extra 3 minutes to fill at the end, eh?
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