The Brief, Shambolic Life of the Steve Jobs Doll

Tuesday, January 17, 2012 - 01:34 PM

On this week's show we ran a story about the Chinese toy maker In Icons and its plans to release a Steve Jobs action figure. Perhaps good news for the legions of Apple fans, the news was less warmly embraced by Apple itself, who threatened legal action against the toy manufacturer.

But as PC World reported yesterday, In Icons has stopped production on the controversial doll. Tandy Cheung, the Hong Kong businessman behind the doll said in a statement that "though we still believe that we have not overstepped any legal boundaries, we have decided to completely stop the offer, production and sale of the Steve Jobs figurine out of our heartfelt sensitivity to the feelings of the Jobs family."

As Jeff Roberts explained in our interview, the issue falls in a murky area of the law so it is uncertain whether Apple would have won the case if it had been taken to court.

In a statement on their website, In Icons explains that their original intent with the toy was "driven by a fan’s admiration of Steve" and that they would not proceed "unless to have the blessing from Steve Jobs family."

But those longing to get their hands on the elusive doll may still have a chance. Some people who have pre-ordered the action figure are hoping to capitalize on the sudden spike in demand by posting the toys on eBay (one is already on sale for $2500). However, it is unclear if they are actually going to receive those dolls in the first place since In Icons has said they aim to provide full refunds for all pre-orders.

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Comments [3]

paul

i can't imagine having fun playing with a steve jobs doll

Jan. 29 2012 02:42 PM
Anum

Very interesting post! I wonder what the legal repercussions would have been had the Chinese toy maker not had a change of heart and decided to release the doll anyway. On a similar (or maybe not so similar?) note, I discovered that there are Barack Obama action figures for sale. I wonder if the reason that was allowed was because it seems like the proceeds went to the Obama campaign, and not the sole personal gain of the company... Curious. Intellectual property issues are fascinating!

Jan. 20 2012 09:44 PM
Jason from Grays Harbor, WA

I wonder if Apple paid for the rights to use Albert Einstein's image in the "Think Different" ad campaign? Or Jim Henson's, MLK, Ghandi, or any of the other dead people whose image they capitalized upon?

Jan. 18 2012 03:39 PM

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