Subtracting from Ads

August 01, 2003

The first TV ads of the campaign season are already on the tube…with variations on an extra line you haven't heard before: "That's why I approved this message." Its because of a new "Stand by Your Ad" provision that requires candidates to acknowledge responsibility for their ads. Brendan Koerner writes for Slate.com, and he speaks with Brooke about the new mandate.

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