An ad is an ad is an ad

October 03, 2003

Television viewers have a right to know when an ad is an ad. Schemes like product placement make the lines between a character trait and a paid advertisement very blurry. The organization Commercial Alert wants to clear it up. Brooke talks with co-founder Gary Ruskin about their latest petition. He wants the audience to know when they are being persuaded and he says it is a matter of obeying the law.


Leave a Comment

Please keep your comments relevant to this entry. Email addresses are never displayed, but they are required to confirm your comments. All comments on On the Media are moderated. On the Media reserves the right to edit any comments posted on this site. Please read the onthemedia.org Comment Guidelines before posting.

Your comment


* required
The information entered into this form will not be used to send unsolicited email and will not be sold to a third party.
 
Back to Episode
Supported in part by: