Merger Schmerger

October 10, 2003

This week, French media conglomerate Vivendi Universal merged with NBC parent company General Electric. But news of the latest blockbuster deal that redraws the Big Media map did not seem to reverberate especially deeply through Wall Street, Madison Avenue, or Hollywood…or the news media. Bob talks to Advertising Age Editor Scott Donaton about how routine major media mergers have become.

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