Pay to Play
October 24, 2003
Every morning, the hosts of "Daytime" on Tampa TV station WFLA cheerily deliver feature reports about local goings-on and other topics of interest. But lest the show be confused with standard newsmagazine fare, many of the guests who appear on Daytime have a more unorthodox arrangement with the producers. They've bought their airtime. Bob speaks to WFLA's president and general manager, Eric Land, about the ethics of embedding ads in regular programming.
