Where Have all the Young Men Gone?
October 24, 2003
Television executives were thrown for a loop this week by the latest numbers from the AC Nielsen Company. According to the ratings report, overall prime time TV viewership by men aged 18 to 34 was down by eight percent in the first three weeks of the season. Industry observers have various explanations, but most agree that the falloff in viewership is unprecedented. CBS Executive VP of Research and Planning David Poltrack is one insider who is un-phased by the report, but tells Bob that in the long run, programmers will have to confront a dwindling supply of eyeballs.
