Talking a Lot, Not Saying Much
November 07, 2003
'Tis the season of campaigning for big-time office, and the media are once again swimming in returns from public opinion polls. But even when election season is over, the polls will continue. It's no secret that pollsters can - and often do - manipulate their surveys to show whatever they want them to show. So then shouldn't journalists be extra careful with their reporting of poll results, or at least make the underlying science of polling absolutely clear to the public? Bob weighs in on the dangers of polling without the honest brokership of the media.
