Madison & Vine
December 13, 2003
For some time now, TV watchers have been taking advantage of new technologies, and good-old-fashioned savvy, to more effectively steer around advertising. But advertisers aren't giving up without a fight, and carefully placed commercial products are popping up more and more in the midst of regular programming. Brooke speaks with Advertising Age editor Scott Donaton about the increasingly blurry line between programming and advertising.
