Selling America
March 26, 2004
Spreading the message of American goodwill to an ever more hostile Middle East is no easy task. Before Radio Sawa, Al Hurra TV and Hi Magazine, the State Department recruited advertising executive Charlotte Beers to create a series of mini-documentaries on American Muslims. The mini-docs were booed off the air in the Arab world as nothing more than slick ads, and eventually Beers left the post. Beers and Bob discuss the perils of public diplomacy.
