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Spanish-speakers in the U.S. have for decades endured clichéd advertising in their native language, that is when targeted by admen at all. But New York Times Magazine writer Cynthia Gorney says that a marketing sea-change occurred seven years ago when the national census revealed a Latino demographic boom.
If marketing experts can see that marketing to Spanish speaking immigrants is a big part of our future, why can't our politicians? Could it be that marketers see the economics, but politicians are seeing a racial reaction to the growth of a darker-skinned population? If we could get past race and make our immigration laws closer to the promise of the Statue of Liberty, then we could more fully benefit from the economic contributions of immigrants.
The New York Times magazine article referred to in this piece is available online:
"How Do You Say 'Got Milk' En Español?"
http://query.nytimes.com/gst/fullpage.html?res=9806EEDE113BF930A1575AC0A9619C8B63
(I'm surprised the editors didn't link to it in the story summary above; I'm remedying the situation.)
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