Talking Billboard
(Ocarte)

Head Space

December 14, 2007

In New York City a billboard emits highly focused sound that resonates within the skulls of passersby. It’s a novel way of advertising, a potentially terrifying intrusion and, according to technology writer Clive Thompson, the leading edge of a new civil rights battleground – the right to privacy in your own mind.


Listener Comments Leave a Comment | Refresh Comments
[1]
Posted by: troy frei
December 15, 2007 - 04:06PM
Iowa city, iowa

Subliminal Advertising is real. If you would have just Googleed Subliminal Advertising you would understand how your mind thinks.

But then again, Do YOU CARE? Most people would rather just Sit back. let their mind drift in to a Dream like state. And dream about climming a Mountain eary in the morning.when the water is on the grass, Dew like.

People can't place word into your mind.

Think a a drink fast right now,

Is it in a green can?

Mountain Dew.

Check out

http://www.youtube.com/watch?v=ZyQjr1YL0zg&NR=1

[2]
Posted by: Julie Grimme
December 16, 2007 - 08:48AM
Wisconsin

Someone is paying attention.

We ain't seen nothing yet.

No boundaries people.

Alternative medicine uses this fact for "healing" uses.

But it's all in the application.

Wild wild world

[3]
Posted by: Paul
December 16, 2007 - 12:18PM
USA

Yes, our minds and heads are so wired these days we even forget how to speak or write a sentence properly. We are wired into our I-pods(for those who can afford them or choose to live beyond their means to do so), our laptops and our 555 Cable TV channels. An old phrase comes to mind. Tune in and tune out has been the buzzword for a few generations now. One of the commentators mentioned our obsessions with fast foods, slim waistlines and such. The advertisers have won whether we like it or not.

[4]
Posted by: Sue LeBeau
December 16, 2007 - 03:49PM
Alaska

Heard this report on KRNN this morning, and I find it very distrubing. Yes, I am old enough to have studied subliminal advertising in school, but this seems to be a extremely cruel invasion of mental privacy. I see all kinds of red flags, from inciting riots, to terrorisim, to abuse in war zones, elder abuse, abuses of the already mentally impared people, even genicid. I would find it a violation of my civil rights to have some advertiser or politician or goverment-mine or someone else's put un-solicited thoughts into my head in THIS way.

[5]
Posted by: Jon
December 16, 2007 - 03:57PM
Evanston, IL

If I'm not mistaken, the person interviewed in the piece indicated that the technology uses the resonant frequencies of your skull to transmit the sound. From what I can tell by information on the web, that's not how it works. According to the web site of Holosonic (the manufaturer of the speaker system), the sound it created by a speaker directing a beam of ultrasonic frequencies (which we can't hear) that interacts with air that distorts the ultrasonic waves to create a sound. A major difference, but maybe the people in the piece have some inside information that the resulting waves resonate on a skull. Seems unlikely to me.

[6]
Posted by: Andrea Stone
December 16, 2007 - 04:33PM
New York

The Government has a "Mind Control" program that uses electromagnetics aimed at our brains to listen to our thoughts, to deliver their voices to our brains and to torture us. They use other energy forms too. Just search the web for "Mind Control Less Than Lethal Weapons", "Mind Control Weapons", etc.

Here is one link: http://www.mindcontrolforums.com/gwen-haarp-satellite-gps-emf-control-grid.htm

My own story titled "Mind Control Directed Energy" can be found at http://community.myfoxny.com/blogs/category/NEWS

The government are attacking many people with these weapons and what they can do to the brain and body is truly the most monstrously evil thing I know of.

[7]
Posted by: NJ
December 16, 2007 - 04:40PM

Correction - Statue of Liberty location

In your story about the "first of the nation" primary in NH, one of your respondents claimed that the Statue of Liberty is in New York. As a long time resident of Brooklyn and worker in Manhattan, I can attest that the statue is in the state of New Jersey - which of course, is not in New York, contrary to centuries of misinformation.

[8]
Posted by: Media Critic
December 17, 2007 - 12:44AM
USA

I once asked Ralph Nader if he thought subliminal technologies are real. "It doesn't matter," he told me. "They don't need it. Regular advertising alone is effective enough."

The B movie "They Live" had a cool take on subliminals. With special glasses on, anyone could see the subliminal messages on billboards, magazine covers, TV. The movie director should have added a vignette of a media maven chuckling at the ridiculousness of thinking that subliminal technologies even exist! (Hmmmm, like in this OTM segment...)

If they do exist, they're a well kept open secret. I've always suspected that subliminals are broadcast through sound systems of department stores and Las Vegas casinos ("Buy more! Gamble more!").

[9]
Posted by: Oliver
December 17, 2007 - 01:11AM
Davis,CA

Wow. That sounded almost like pure bunk. Or to use a tech term pure "vaporware." After telling us subliminal movie messages were a made-up claim, it would really be astounding if you didn't vet the claims of the technologists in the segment that followed, but--please forgive me--that would be my guess. The New Yorker even ran a feature about new lie-detection technology companies, the gist of which was, if I remember right, that you couldn't believe a word they said.

[10]
Posted by: Oliver
December 17, 2007 - 01:31AM
Davis,CA

Even amateur observers of advertising ought to realize that claims about how a product allegedly works are as much a part of the product's marketing as the representations that it works. Especially claimed "scientific explanations" of how the product allegedly works. Think about hair and skin-care products, diet supplements and diets themselves. This head resonance explanation sounded like it came straight off a shampoo bottle.

[11]
Posted by: Rick Evans
December 17, 2007 - 02:55PM
MA

Clive Thompson's knee-jerk attempt to associate the military with ominous should have been challenged by Bob Garfield. In his "crowd control" comment Thompson used isolating a single guy in the crowd with a sharply focused ultrasonic beam and sending him to the ground writhing as an example of a bad thing. What if the target were a suicide bomber or an AK-47 toting insurgent using the crowd as human shields? Blasting him would be a good thing. If the Boston police had had this technology to deal with berserk Boston Red Sox fans a young women might still be alive.

[12]
Posted by: Chester
December 18, 2007 - 12:21AM
Portland, OR

I can't believe nobody has addressed the most important question related to this story. What about tin-foil hats? I kept waiting for OTM to ask Mr. Thompson this obvious question but they never got to it. What gives?

[13]
Posted by: Cynthia
December 18, 2007 - 02:05AM
Missouri

I do not think it is any more or less intrusive than the TV and radio ads I presently experience, except, that I cannot turn it on and off. I would Sue if certain musical forms were persistantly being transmited! I would think if It works that people would be avidly investing in it. Think of the mindless masses that need controling, because they are not thinking, This might be the greatest thing, since sliced bread...How can I get it at my school? Kidding...

[14]
Posted by: Chris Gray
December 19, 2007 - 01:29AM
New Haven, CT

I was born to, raised by and worked for a consumer research supervisor who worked for all the Madison Ave, firms. I know they tested the White Knight detergent logo for the position of his freakin’ lance!

So, as it is, we have people in our everyday world traveling around apparently talking to themselves or attending their own private dance party while shopping or driving or on the train or eating out. What is one more voice in our heads amid the cacophony?

Reminds me of a story I read in Junior Scholastics about an American society that allowed no one to be "more equal" than anyone else, which only forces the protagonist to equal the strengths of his distractions and restraints.

We'll overcome these; without tinfoil hats, but with a knowledge of historical names like the Milgram experiments and Project MK Ultra, both notorious psychological atrocities.

Rick Evans defense of a particular military application, while reasonable, unduly ignores Thompson's acknowledging of possible positive applications, civil or military. Still, I’d prefer to be left alone with my thoughts unless it was really, really necessary.

I can only echo John Perry Barlow’s call for a Secretary for the Future. We already have Asimov’s Foundation & Empire.

[15]
Posted by: Chris
December 19, 2007 - 01:13PM
Michigan

This is scary but interesting. If you had a disability or illness that impaired your speech or hearing could this be used to help? Could the deaf hear the sound/voice and would they recognize something they never heard? If you started a deaf child at a young age could this be used to help them understand language?

Scary because you can control what you hear. Some one might consider legal action as you can not put in ear plugs to block the sound and it could frighten someone whose reaction could cause them have an accident. I see a certain liability associated with the uses of this technology.

As to the government this is a lot less arcane than water boarding or heavy hand interrogations. You could beam happy thoughts, elevator music, or nursery rhymes.

I am guessing there is some sort of head gear that could block waves. There are a lot of smart people who invent technologies and ways around the same technologies.

[16]
Posted by: F. Joseph Pompei
December 21, 2007 - 09:25AM
Boston, MA

*A word from the technology's Inventor*

There is a lot of misinformation and misunderstanding about this technology, and I'm disappointed that the sources were not checked more carefully.

As other listeners have pointed out, the Audio Spotlight technology does not work by beaming sound directly into people's skulls, nor does it work via bone conduction. I have no idea where this misinformation originated, but it's entirely incorrect.

The sound people hear is heard via exactly the same mechanism as any other sound, and the sound can of course be easily blocked by putting your fingers in your ears, wearing an ipod, or any other way one stops sound. Calling it an onslaught and claiming it cannot be blocked is pure sensationalism.

The novelty of this device is the physics of sound generation. Rather than creating sound with a speaker diaphragm, it uses a beam of ultrasound as a "virtual source", which changes into audible sound as it travels through the air.

This is clearly described on our website:

http://holosonics.com/technology.html

I would appreciate a correction.

Thank you,

Dr. F. Joseph Pompei

Founder, Holosonics

Inventor, Audio Spotlight technology

[17]
Posted by: mv
December 24, 2007 - 05:43AM

dr. pompei, if i have to protect my ears by plugging them in anyway, then an onslaught of some kind must be occurring. one should not have to wear protection from advertising. by stating that people resort to such protection admitts they are being bombarded. your choice of profession is thus implicit in the admitted offensive. your devices impede on free will and are therefore an abomination.

[18]
Posted by: Jon Koppenhoefer
December 27, 2007 - 06:28AM

The particular phrase Paul was looking for is:

TUNE IN, TURN ON, DROP OUT

and motivates the 'hip' to become LESS a part of the 'social order', not MORE.

[19]
Posted by: Rhys Hovey
January 03, 2008 - 08:39PM
Vancouver, B.C

In all seriousness here guys, "Mind Control" is a misleading term, for a set of weapons, that are in use by pretty much anyone who can develop them, (GE, Blackwater, Lockheed) and ARE being covered up by the FBI, this we CAN proove. IT IS 100% ILLEGAL murder. It is NOT ok, becusae of George Orwell or something, or Leonard Nemoy,. it is NOT the freemasons or illuminatii. Ultrasound weapons really are in orbit, but it is VERY hard to proove this. BUT Audio Spotlight is NOT hard to proove and show to a police officer. The good and people of the US and Canada, will not bow down to some 50 year old cold war "Mind Control" propaganda, and let our children be pounded with ultrasound or WHATEVER means of biologically invasive tecnnology that can be invented / hidden by the FBI and CIA. It is time for us to spread the word and teach each other about these technologies, until SOMEONE can get the balls to GAS CHAMBER the CIA and the mafia sentate. Bill Clinton was impeached after only 1 lie. "WE THE PEOPLE" remember,. that's what I learned. Please help me show people how the FBI ignores victims of ultrasound weapons. Look at www.youtube.com/rhyspauhovey and I can give you recordings of the device, and show you how the FBI and CSIS are letting victims be harased/tortured and censored online. MANY people now belive that the virginia tech masacre was provoked using technology very similar to this, for years at a time on this victim, who became a mass murderer.

[20]
Posted by: Rhys Hovey
January 07, 2008 - 06:08PM
www.youtube.com/rhyspaulhovey

hmm,. Joseph Pompei,. I would start talking about who is much better with this kind of thing that you, sa I understand you are only around 30 years old. I suggest you start talking about the much larger version of this technology. We don't care about disney or Bose,. we care about the freedom and saftey of little children around the world. We don't like the idea of pointing an ultrasound weapon at someones home for years at a time, keeping them up at night, to try to provoke a columbine inncident, like virgina tech,. please open your eyes and really beware.

[21]
Posted by: kabster
April 05, 2008 - 03:26PM
Earth

Nope, I came up with crystal clear water.

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