Farhad Manjoo

writes about technology for Slate.com

Farhad Manjoo appears in the following:

Is 'Borrowing' the Secret to Buzzfeed's Success?

Friday, July 06, 2012

The website Buzzfeed is a compendium of internet clickbait – a picture of an 800 pound shark, Mitt Romney looking goofy on a jet ski, 11 Ways To Get Inspired Right Now. But while the content may be trivial, but the website is quite lucrative, so much so that it's begun to hire actual journalists. Slate tech writer Farhad Manjoo decided to try to figure out how the site is able to produce such great content.

Buzzfeed, created by Jonah Peretti, one of HuffPo’s founders. The site is a compendium of internet clickbait – a picture of an 800 pound shark, Mitt Romney looking goofy on a jet ski, 11 Ways To Get Inspired Right Now. The content may be trivial, but the money is anything but -- the site raised its 3rd round of funding this year, 15.5 million dollars it’s used to hire actual journalists, like former Politico writer Ben Smith. Slate tech writer Farhad Manjoo is an avowed Buzzfeed fan, and he decided to try to sleuth out how, exactly, the site churns out such delicious offerings. Turns out, the stuff isn’t necessarily springing fully formed from his employees imaginations..

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