Buzzfeed, created by Jonah Peretti, one of HuffPo’s founders. The site is a compendium of internet clickbait – a picture of an 800 pound shark, Mitt Romney looking goofy on a jet ski, 11 Ways To Get Inspired Right Now. The content may be trivial, but the money is anything but -- the site raised its 3^rd round of funding this year, 15.5 million dollars it’s used to hire actual journalists, like former Politico writer Ben Smith. Slate tech writer Farhad Manjoo is an avowed Buzzfeed fan, and he decided to try to sleuth out how, exactly, the site churns out such delicious offerings. Turns out, the stuff isn’t necessarily springing fully formed from his employees imaginations..