As eyeballs continue to shift from TV to streaming online video, it remains doubtful that digital ad dollars will ever rival their analog predecessors. Meanwhile, companies like Netflix, Hulu, and YouTube continue to experiment with subscription and advertising models. Brooke sits down with Peter Kafka of All Things Digital, to ask him what the future holds for shows like Mad Men, and for YouTube stars like Ryan Higa.

There are a lot of ways to watch TV: free streaming online, via a traditional cable or satellite package, paying for services like Hulu Plus, etc. But the TV industry makes vastly different amounts of money depending on how you choose to watch. We invited Peter Kafka, media reporter for the website All Things Digital, to play the part of a moustache-twirling cable baron, and explain which of our staffers have viewing habits he can support, and why.

Earle Hagen and Herbert W. Spencer - The Fishin' Hole

Red Foley - Television

Live sports broadcasts account for a big part of your cable bill. Why? Because cable providers know they can count on sports to draw large audiences even as audiences shrink for other types of programming. Peter Kafka of the website All Things Digital returns to talk with Bob about the remarkable rise of ESPN and the importance of live sports to the cable ecosystem. 

Live sports broadcasts account for a big part of your cable bill. Why? Because cable providers know they can count on sports to draw large audiences even as audiences shrink for other types of programming. Peter Kafka of the website All Things Digital returns to talk with Bob about the remarkable rise of ESPN and the importance of live sports to the cable ecosystem. 

There are a lot of ways to watch TV -- free streaming online, via a traditional cable or satellite package, paying for services like Hulu Plus, etc. But the TV industry makes vastly different amounts of money depending on how you choose to watch. We invited Peter Kafka, media reporter for the website All Things Digital to play the part of a mustache-twirling cable baron and explain which of our staffers have viewing habits he can support and why.

Earle Hagen and Herbert W. Spencer - The Fishin' Hole

Red Foley - Television