London 2012 Olympics’ new sponsorship protection rules are some of the strictest yet, but they’re also a bit complicated.  It’s no surprise that there’s been more than a little confusion as monitors, enforcers, businesses and fans try to decipher what will and won’t be allowed.

Journalism outsourcing company Journatic uses outsourced labor–often from overseas–to provide "hyperlocal" content to newspapers.  The Chicago-based company launched in 2006.  By 2012, the company provided research or written content to several big newspapers including the San Francisco Chronicle, Houston Chronicle, Chicago Tribune, and Chicago Sun-Times.