Steve Rubel

Steve Rubel appears in the following:

An Ethical Framework for Sponsored Content

Friday, July 19, 2013

Sponsored content, or "native advertising," is increasingly becoming a source of revenue for the financially strapped news media. But this can be dangerous territory since native advertising is often made to resemble the actual editorial content. Bob talks to Steve Rubel, chief content strategist at the PR firm Edelman, about an ethical framework for navigating the murky waters of sponsored content partnerships.

William Tyler - Country of Illusion

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