Friday, June 02, 2006
A little while ago, Bob took out his crystal ball, and looked into the brave new media future. What he saw didn’t bode well for traditional keepers of the broadcast universe: viewers using DVRs to tune out commercials, and networks bypassing affiliates with online content streaming. A year later, Bob’s “chaos scenario” appears to be in full swing, at least according to BuzzMachine blogger Jeff Jarvis. While proof may not be in the pudding just yet, says AdAge editorial director Scott Donaton, this year’s annual “upfronts” market may be one of the last. And, Bob hears from media consultant Terry Heaton about what all of this means for local affiliate stations.