Negativelandia

Friday, May 12, 2006

Transcript

This July, Mexican voters will elect a new president. Campaign season has reflected a general loosening of the government’s stranglehold on media during the past six years. But the opening has also made way for a new media phenomenon: negative advertising. It’s a tactic that reflects the influence of political consultants who come from north of the border. From Mexico City, Collin Campbell reports.

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