The truth® Hurts

Friday, May 05, 2006


Big Tobacco agreed, as part of its 1998 settlement, to fund the American Legacy Foundation and its anti-smoking truth® campaign. The deal stipulates, however, that the Legacy ads cannot "vilify" or "personally attack” the tobacco companies. But Lorillard – which makes Newport, Kent and other brands – argues in a lawsuit that truth® crossed the line. William Sorrell, Chairman of the Board of Legacy, tells Bob that it can't be vilification if it's the truth.

Comments [1]

AndrewGust from On a boat

I first off have to admit that I do not support the truth campaign. I am a non smoker, but I also think people should be allowed to do what they want with their body with in reason and not have to deal with people shoving dead lungs in their face. I think there are much better things this money can be spent on like education, environment.. etc. But having said that it does not seem to me that they are vilifying tobacco companies. Although harsh all the advertisements I have seen from truth have been about facts. It it occurs to me that maybe the industry and the products they sell may be the source of the vilification. On the other hand the "above the influence ads" seem to me outrageous and ineffective.
This commercial just makes me want to smoke weed just to spite them

Apr. 25 2012 04:38 PM

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