The truth® Hurts
Friday, May 05, 2006
Big Tobacco agreed, as part of its 1998 settlement, to fund the American Legacy Foundation and its anti-smoking truth® campaign. The deal stipulates, however, that the Legacy ads cannot "vilify" or "personally attack” the tobacco companies. But Lorillard – which makes Newport, Kent and other brands – argues in a lawsuit that truth® crossed the line. William Sorrell, Chairman of the Board of Legacy, tells Bob that it can't be vilification if it's the truth.