Absolut Exhaustion

Friday, January 20, 2006


If you were watching a lot of TV this week, you might have caught the debut of a new Absolut ad. In itself, the spot is hardly revolutionary. What was revolutionary was the accompanying announcement that after 25 years and some 1,500 print ads, Absolut is moving away from the bottle-focused spots that made it both a popular vodka and a cultural icon. Longtime Absolut ad exec Richard Lewis talks with Rick about the end of the campaign.

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