Naming Right

Friday, December 23, 2005

Transcript

Fiction authors spend a lot of time contriving the perfect title for their books – efforts usually unavailing, as most novels more or less wind up on the worst-seller list. But now there’s a way to improve a novel’s chances. Lulu.com, a company that helps authors self-publish their books, has created a new tool for determining the prospects any given title. The company’s marketing director Peter Freedman unpacks his research with Bob.

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