Sanctity of the Script
Friday, November 18, 2005
When a name-brand product shows up in a TV show, it's most likely no accident. With TV's traditional advertising model threatened by new technologies, networks are increasingly allowing marketers to integrate their pitches into the story scripts themselves. But that arrangement doesn't sit well with TV's writers. Brooke talks to Writers Guild west president Patric Verrone about the problems with product placement.