Band of Brewers

Friday, November 25, 2005


Despite millions of dollars in television advertising, beer sales have gone flat in recent years. Meanwhile, market share for both spirits and wine has crept up. Bob Lachky, executive vice president for global industry development at Anheuser-Busch, is trying to organize the Beer Institute and other brewers into a media campaign to fight back. He tells Bob that beer relies too much on one message, and too much on the small screen.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.