The Apple Recipe

Friday, January 12, 2007


As this week’s iPhone unveiling made clear, Apple chairman Steve Jobs is a master of the product rollout. Every year, the company uses its MacExpo to seduce fans, critics and even skeptical reporters. Wired’s Mac columnist Pete Mortenson explains why everyone finds Apple so delicious.

Comments [1]

Blue from San Fran

Good article- very interesting

Jan. 19 2008 01:10 PM

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