Friday, June 03, 2005
Five years ago, some media investors saw a big opportunity in sub-Saharan Africa. With the help of the World Bank's International Finance Corporation (IFC), they created TV Africa, a pan-African entertainment and education network. But a mere three years later, the plug was pulled on TV Africa. Brooke talks to IFC senior investment officer Darren Massara about the difficulties of building transnational media from scratch.