April 8, 2005

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Friday, April 08, 2005

The wonderful world of television could soon be getting more colorful plus, the chaos scenario.

Political Science

Since 1845, Scientific American has offered readers compelling articles that are, admittedly, partial. Partial, that is, in favor of science. But all that may soon change. In an editorial dated April 1st, editor-in-chief John Rennie wondered if perhaps the magazine should, in proper journalistic fashion, get a little balance. After ...

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John the Skeptic

John Stossel, co-host of ABC's 20/20, has consistently been a vocal skeptic of the dangers posed by global warming. And his show has featured scientists and fiction writers who echo his skepticism. When we spoke to journalist and author Ross Gelbspan about global warming last year, he warned us about ...

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Video News Release

Recently, we've been hearing a lot about the P.R. tool called the "video news release," or VNR. It's a sponsored module designed to look like real news, and distributed to TV stations in the hopes that producers will insert them into newscasts. But lately, some VNR producers are producing their ...

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Measure by Measure

As the electronic media universe becomes more fractured, and less bound by the physical confines of TVs and radios themselves, traditional methods of gauging audiences are quickly becoming defunct. Enter Arbitron, with a brand new device that will be worn by volunteers, and record every second of audible media they ...

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Will the Circuit be Unbroken?

If all goes according to plan, the summer of 2006 will see Philadelphia become the largest wireless internet zone in the world. The citywide initiative will allow Philadelphians to affordably access internet as easily as they can any other public utility. Internet service providers have nearly sidetracked the project with ...

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Letters

Listeners respond to last week's story on coverage of wounded soldiers.

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RGB + CY = 1,000,000,000,000

The wonderful world of television could soon be getting more colorful. And we're not talking about dirty language. A company called Genoa Technologies has figured out a way to add cyan and yellow to TV's traditional palate of red, green and blue. The result? Instead of the current paltry 16.8 ...

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The Chaos Scenario

Network television was built around the 30-second ad spot. But that model is no longer working. Audiences are shrinking, ads are being skipped, and marketers are beginning to worry. And the New Media Order is fast approaching, with innovations like podcasting, videologs, and video-on-demand. Will the new media revolution be ...

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