Influence Peddler

Friday, February 01, 2008

Transcript

The idea of influencers - i.e. trendsetting social connectors - was one of the stickiest ideas in a book full of them, Malcolm Gladwell’s bestseller The Tipping Point. But writer Clive Thompson says the idea is based on shaky science, and that when it comes to trendsetting - all power to the people.

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