Character Matters

Friday, February 22, 2008


The fonts that presidential candidates select for their campaign logos reflect an important act of political branding. Sam Berlow of The Font Bureau Inc. says the logos all speak volumes about the candidates they represent.

Comments [3]

Mme_Libn from MA

Actually, I loved this segment. I would have liked the interview to go into even more depth, such as what message these logos send to voters, subconsciously or otherwise.

I had also hoped that the Web version of this segment had been a bit more interactive, with links to all the candidates' logos and to other examples of the fonts discussed.

Mar. 04 2008 12:10 PM
OTM Producer from WNYC Radio

This is from a few weeks ago:

Feb. 24 2008 07:17 PM
David Rowe from Princeton, NJ

I think y'all are getting a little campaign-happy. Really... serifs and non-serifs on logos?

Guys, how about a follow-up on the death of HD-DVD and what it means for Microsoft? And will the industry get us all buying Blu-Ray before we move on to downloading films. Was that not a somewhat bigger media story this week? I was looking forward to your analysis...

Feb. 24 2008 04:42 PM

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