Story of the Moral

Friday, November 19, 2004

We've all by now heard about the sleeper factor in Election '04: moral values voters. But recently, some commentators have been questioning that explanation. They point to new data from the Pew Center showing that voters identify "moral values" as their biggest concern only when presented with a multiple choice questionnaire. Bob talks to Pew director Andrew Kohut about the sloppy origins of conventional wisdom.

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