The Persuaders

Friday, November 05, 2004

The Kerry and Bush camps are packing up their campaign offices, having collectively burned an estimated one billion dollars on advertising over the course of the campaign. The figure is bigger every four years, it’s probably safe to say, because ads work. In the Frontline documentary “The Persuaders,” which airs this week, media critic Douglas Rushkoff explores how new technology is helping marketers pitch products – and presidents – with increasing accuracy at targeted audiences. Rushkoff joins Brooke to discuss the power of persuasion.

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