Commercial Success

Friday, September 17, 2004

Ever since the Beach Boys sang about losing their T-Bird, consumer products have often appeared in pop music lyrics. But artists weren’t paid for those product placements (though songs like Run DMC’s “My Adidas” resulted in lucrative backend deals). Lately, the negotiating has crept into the creative process itself. Bob talks to Advertising Age reporter TL Stanley about the increasingly intimate relationship between the music and advertising industries.

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