Don't Touch That Radio Dial

Friday, June 25, 2004

Since its inception three and a half decades ago, public radio has evolved from a network of stations primarily broadcasting classical music to a source for nearly around-the-clock news and information programming. The gradual change was largely the result of extensive audience research showing that more people were interested in talk programming than in niche music programming. Bob talks to David Giovannoni, who carried out much of this research, about the tricky endeavor of maintaining public radio's core values while maximizing the size of the public that it serves.

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