Mud-Slinging Professional Style

Friday, May 14, 2004

After interviewing more than a thousand adults in the 18 battleground states that have been running campaign commercials since March, the University of Pennsylvania's National Annenberg Election Survey found that 61 percent believe that President Bush favors sending jobs overseas, and that John Kerry voted for higher taxes 350 times, even though, as the New York Times noted this week, neither of those assertions are true. Only 19 percent of those surveyed admitted to believing the ads, but that's the only place where they would find those so-called facts. So how did those interviewed get their information? Atlantic senior editor Joshua Green explains the nefarious practice of Opposition Research.

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