The Wizard of Lizard

Friday, May 07, 2004

Is selling a presidential candidate to the electorate the same as selling a car to consumers? Maybe not, but according to one marketing consultant, in both cases Americans are going to be buying for the same basic reasons. Clotaire Rapaille has helped dozens of Fortune 500 companies market their wares to the most primitive "reptilian" level of the human brain, and recently met with a John Kerry adviser to discuss an image makeover for the candidate. He shares some of his advice with Brooke.

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