McLuhan on McLuhan

Friday, April 16, 2004

It's been four decades since media theorist Marshall McLuhan published his seminal volume Understanding Media. But there are many among us media types who still don't have a clue as to what the guy was trying to say. Sure, we all know that the medium is the message, but what, exactly, does that mean? Bob takes another stab at comprehending the big idea with McLuhan's daughter Stephanie, editor of a brand new compilation of McLuhan's previously unpublished lectures and interviews.

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