Phone(y) Research

Friday, March 26, 2004

Most of what we know about what, when, and how much media is consumed by Americans we know from researchers at places like the Pew Research Center. And most of what they know comes from phone interviews with Americans themselves. Recently, skeptical researchers at Ball State University set out to test the reliability of this methodology. They discovered that people consume more than twice the amount of media than they claim over the phone. Bob talks to Ball State Telecommunications Professor Bob Papper, who co-authored the study.

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