An ad is an ad is an ad

Friday, October 03, 2003

Television viewers have a right to know when an ad is an ad. Schemes like product placement make the lines between a character trait and a paid advertisement very blurry. The organization Commercial Alert wants to clear it up. Brooke talks with co-founder Gary Ruskin about their latest petition. He wants the audience to know when they are being persuaded and he says it is a matter of obeying the law.

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