The Father of Public Relations
Friday, January 17, 2003
Considering the power and subtlety of public relations today, it's hard to believe there was once a time when advertising was crude - and avoidable. But in the early 20th century, one keen observer of human nature observed that the best pitches were the ones you couldn't see coming. Brooke tells the story of Edward Bernays, the double-nephew of Sigmund Freud and the self-proclaimed father of public relations.