Friday, January 02, 2009
Last summer, as the Olympics approached, China was making the final preparations for the PR push of the century, pitching brand China to the world. Meanwhile, young urban Chinese were sorting out new identities and advertisers everywhere were revving their engines, preparing to sell to the fastest growing consumer market in the world. OTM visited China last spring and returned with these stories which originally aired in June.
On the Media in China was made possible by a generous grant from the Freeman Foundation.