Secret Success

Friday, March 13, 2009


Ethnic papers are often left out of the discussion when it comes to the death of the newspaper industry. And so it came as a surprise to us that the nation's oldest Spanish language paper, El Diaro La Prensa, is actually thriving. El Diaro executive editor Alberto Vourvoulias explains why.

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Comments [4]

GRichardson from Boston

I was expecting to heard more about the revenue side of El Diario and most Non-English media. They are often 2 to 4 team with a mostly fixed overhead with a not staff photographer.

The advertising mostly came from the Anglo media side willing and able to tap into a 'new" market. Now, I don't saying that it's easy to do it this way, those guys wear many hats.

Jun. 09 2009 06:31 PM
Nazanin Rafsanjani from New York

According to their metro editor, the paper is called El Diario-La Prensa. If you look closely at the front page of the paper, you will see the full name.


Mar. 20 2009 12:11 PM
Chris Gray from New Haven, CT

I don't know who does your proofreading, but John picked up your misspelling and even I questioned myself as I read this, though I used to run a newsstand and sold and handled El Diario every day.

I was thinking I heard Bob properly call it El Diario in the interview and that made me question again the spelling here and, finally, I looked at the photo illustrating the masthead and there it was "El Diario", clear as day.

It is not "El Diaro La Prensa".

Mar. 20 2009 04:06 AM
john from san francisco

The El Diaro success story sounds on the surface like the factors of class is the issue, but I would bet the success is more likely related to the fact that the audience has a specific problem or specific issue for which they want to search for more information (i.e. How many others are sending money to relatives in Mexico?). I think this will be the new model of news journalism, the definition of problems and solutions that affect the readers, either as a whole group, or as subgroups working on a specific problem.
I used to worry about the loss of major newspapers, too, but the advertising revenue model skews the news, just at you point out in this story. That led to the useless barrage of look-alike stories that so plague the newspaper industry.

Mar. 16 2009 07:01 PM

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