Friday, October 04, 2002
There was a time when 30-second TV spots could really move the dial for consumers. But anyone in advertising today will tell you that the cost of making a TV spot is going up, while the instances of people buying things based on TV spots seems to be going down. What’s a marketer to do? Forget the media, and take it to the streets. OTM's Jad Abumrad has the story.