Media Metrix

Friday, September 27, 2002

The convergence of television and the Internet was forecast almost from the moment the net was born. But comScore Media Metrix, a company that tallies web usage, found that three-quarters of people who are on the computer while watching TV, are doing things unrelated to the show they’re watching. Two boxes – very little convergence. Brooke talks with Media Metrix VP Stephen Kim.
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