Marketing Anxiety

Friday, June 28, 2002

It’s easy to market drugs for common diseases, but what about drugs for diseases that no one has? That’s when drug companies drum up hidden epidemics to convince the public that we all need their little pills twice a day. So argues Brendan Koerner about the marketing strategy behind Paxil in this month’s Mother Jones. Brooke talks to Koerner about anxious advertising.
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  • Ludwig von Beethoven's Pastorale Sonata, 1st Movement
    Artist: Wilhelm Kempff

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