Crackerjack

Friday, June 21, 2002

Since 1912, when they decided to insert a toy in every box, the makers of Crackerjack haven’t done much to promote their product. But the caramel-coated popcorn and peanut snack survived for more than a century, anyway, perhaps because of one fateful reference -- in the song “Take Me Out to the Ballgame.” Mike looks into the greatest example of product placement in history.
    Music Playlist
  • Frasquita Serenade
    Artist: Don Byron

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.